Brand Assessment | thebeaconprojectco

BRAND ASSESSMENT QUESTIONNAIRE

Thank you for choosing us for your brand strategy.

To ensure we have a comprehensive understanding of your brand and its goals, please fill out the following questionnaire. Your responses will guide our brand strategy process and help us create a tailored approach for your brand.

1.BRAND INFORMATION (50 points)

Company

Industry / Niche

Phone

Website ( if applicable )

Company Location

Briefly describe your company's products/services.

2. Current Brand Perception: (70 points)

a. How do you think your target audience perceives your brand? (20 points)

b. What sets your brand apart from competitors in your industry? (25 points)

c. Are there any specific brand attributes or values you want to be associated with your company? (25 points)

3. Brand Identity: (80 points)

a. Do you have a logo for your brand? If yes, please provide the logo file. (20 points)

Upload File

b. What colors are predominantly used in your branding? (15 points)

c. Do you have a slogan or tagline? If yes, what is it? (15 points)

d. How would you describe your brand's personality (e.g., friendly, professional, innovative, etc.)? (30 points)

4. Target Audience: (60 points)

Who are target audience and future members of your tribe?

a. Who is your primary target audience? (Age, gender, location, interests, etc.) (30 points)

b. Do you have any secondary target audiences? (30 points)

5. Branding Consistency: (60 points)

a. How consistent is your brand's visual identity across different platforms (e.g., website, social media, printed materials)? (30 points)

b. Are there any specific areas where you think your branding needs improvement? (30 points)

6. Online Presence: (50 points)

a. List the social media platforms your brand is active on, along with the number of followers on each. (25 points)

b. Do you have a content marketing strategy? If yes, briefly describe it. (15 points)

c. What are your main online marketing channels (e.g., PPC, email marketing, SEO)? (10 points)

7. Competitor Analysis: (40 points)

A. Who are your main competitors? (15 points)

b. How do you perceive your brand in comparison to your competitors? (15 points)

c. What do you think your competitors do better in terms of branding? (10 points)

8. Brand Goals: (70 points)

a. What are your short-term and long-term brand-related goals? (40 points)

b. How do you envision your brand's growth in the next 1-3 years? (30 points)

9. Challenges and Opportunities: (50 points)

a. What challenges do you currently face in building and promoting your brand? (25 points)

b. Are there any untapped opportunities in your industry that could help your brand stand out? (25 points)

10. Collaboration Expectations: (30 points)

a. What do you expect from a branding agency in terms of services and deliverables? (20 points)

b. What is your preferred timeline for the branding project? (10 points)

11. Budget: (20 points)

a. What is your estimated budget for the branding project? (20 points)

12. Additional Information: (20 points)

Is there any other information or specific requirements you would like to share with us regarding your brand? (20 points)